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Search Engine Optimization for the Local Market
So You Want to
Increase Web Traffic?
Here are a few simple ways that you can increase your web site
traffic and maybe even get the repeat visits you are looking for:
Create an ezine ebook: Sometimes switching from a daily or weekly
ezine to a monthly ezine can save you time and money. Going to a
monthly ezine which is very similar to a monthly magazine can be
delivered through an auto responder. Making this type of delivery
fast and easy. The ezine would be delivered through an Adobe pdf
file and could be filled with a large number of articles per
issue. Also, inserting featured articles, inspirational quotes,
industry tips and techniques, favorite sites, and pro advice will
also keep the ezine interesting and fresh.
Do not forget
graphics, audio and video links and ads too. There would then also
be the option of charging a monthly rate, offering discounted
rates for annual subscriptions that are purchased. Then sell
advertising spots in the auto responder announcements during each
issue. Don't leave this revenue generator out of your website
toolbox. Having an informational section too for announcement of
monthly ezine prospects. Customizing your ezine with your products
and services will help to increase your web traffic and sales
opportunities, thus growing your online business.
If you are having problems with your auto responder there are some
different ways to make improvements to it so that more than just
your ezine is going out monthly.
1. Make the back issues of your ezine available. You can use your
auto responder service to do this. Having these available is a
wonderful service to peoples and something that is often looked
for. Making sure that your subscribers and visitors have easy
access and the same great ezine as they receive in their email.
The graphics, video, and audio all included in an easy to download
pdf file.
2. There is also the option of having the entire website loaded
into the ezine sand sent out in a pdf file to your subscribers.
This is great for the subscribers that do not have time to read
the entire website, but do not want to miss anything either.
3. Having your ebook available for download through the auto
responder so that subscribers can have it to go.
4. Also, have the terms and conditions as part of each transaction
and integrated into the auto responder with each purchase. Include
terms, conditions, refunds, and other policies.
Developing a directory that is linked to their articles in their
website. The directories are usually very industry specific topics
with banners and ads from their own company along the top. Many
offer to add other companies website link through an exchange
program, this is a banner ad exchange. Your company and other
companies exchange your banners and ads to drive customers to
both, since they are within similar industries. Or creating a
resource tool box at the bottom of articles that are submitted to
direct subscribers back to the author's website. Thus increasing
web traffic as more sites become linked up together. Using link
exchange software or article directory software along with the
search engines will help.
There is also the option of teaching an online course that can
drive traffic to your website. Often marketers will create simple
step by step instructions or classes in their area of expertise.
They take these instructions and break them into smaller sizes and
relevant messages and add them to the auto responder as part of
their email messages. These messages usually include shorts ads
with invites to sales and website visits. Add an online form or
email subscription option through these online classes and
instructions that invite visitors to sign up through the auto
responder service. This works great to teach people about your
products and services while they are learning through your
lessons.
Lastly, do what many industry sales pro call the two steps. Many
sales pros will tell you that it can take dozens of
correspondences and sales messages before a prospective customer
will make a purchase. Also, it can be easier to sell to a
referral, because that person has already received positive
information about your company, product, and service. Combining
these two ideas is how the two steps are created.
Collect the leads from your auto responder service. Ensuring that
you always receive telephone numbers so that you have additional
ways to follow up and contact your customers. Once you have
downloaded the information you have received through your auto
responder, begin sending postcards, letters, emails, promotional
materials, and even make phone calls.
Next, create a price list that includes all of your products and
services and insert into direct marketing packages or the pdf
files that are now available through your auto responder service.
Include order forms, product descriptions, and any other relevant
sales material. Begin sending them to your current customers and
subscribers along with their regular monthly updates,
announcements of sales and products and services. With these you
will be requesting referrals and there will be a place for them to
ad them.
Increasing web traffic is not impossible or even that difficult.
It just takes a little time and energy to get it all going.
However, once you do, you will see drastic results in leads,
sales, and exchanges. |
